UX Designer for Web and Mobile in NYC

Orgill Hardware

The case study for Choice Bank. Completed while working at the Born Group.

Orgill

Orgill is a wholesale hardware company that serves as a one-stop destination for retailers in the hardware industry. With a comprehensive catalog of products ranging from tools and equipment to home improvement supplies, Orgill caters to small and medium size hardware stores.

Orgill was interested in creating a headless e-commerce platform with three different tiers based on the hardware stores needs. The main challenge was to create a design that could fulfill all the needs of their clients at different tiers and also have it work on the mobile web.

3 months from research to finished design


Process Overview

Solution Highlights

  • Full design and creative discovery to uncover requirements and propose creative solutions, that work for all their customers.

  • Creative exploration to create a modern, flexible and clean design supported by a component library for reusable design assets.

  • Design site that is flexible with modules, colors and layouts that could be easily configured based on the customers needs.

What I Did

  • I oversaw the User Experience (UX) initiative in collaboration with a Business Analyst, UI Designer and a Development team.

Tools and Deliverables

  • Figma


Choice Bank Journey Map

A Robust Listing 

of ProductsTransfers

Subsequently, a team led by BORN initiated a comprehensive series of walkthroughs and workshops involving stakeholders and employees. The primary objective was to meticulously document each of the distinct routes through which wire transfers are processed. This initiative sought to gain a comprehensive understanding of existing pain points within the system, identifying opportunities for automation through technological interventions. 

Going with

the Flow

Informed by the insights gathered during the workshops, BORN applied the information and aligned it with the goal of reducing manual interventions for Choice Bank employees. Subsequently, Born mapped out new flows that optimized operational efficiency through technological improvements.

Incoming Repair Wire Wireframe

Real Time Monitoring

BORN faced the challenge of handling a substantial volume of wire transfers, requiring a way to monitor and edit the incoming and outgoing wires as needed. The team diligently explored diverse visual representation methods to ensure nothing would missed and all the information need would be displayed.

Integrated Messaging

Choice Bank employees faced challenges managing client information scattered across multiple messages, each containing critical client information necessary for resolving issues related to international wire transfers. We addressed this by integrating messages on a centralized portal with search, flagging, and auto-forwarding features, streamlining the resolution process and providing a unified and accessible repository of client information.

Quick and Efficient Data Filtering

Faced with the challenge of handling extensive data from wire transfers, BORN implemented a sophisticated filter mechanism to categorize diverse data effectively, ensuring a seamless on-page experience. Users were empowered with the ability to conduct unified searches spanning various account information categories, resulting in comprehensive results. Additionally, our team introduced an innovative tab system, enabling employees to perform these tasks without navigating away from the page. This solution was also designed for incorporating features such as note-taking and favoriting to enhance the efficiency of wire transfer resolution.