GE Vernova
GE Vernova is the Renewable Energy Arm of GE with a mission to electrify the world while simultaneously working to help decarbonize it in over 140 countries. BORN has been appointed by GE to design, develop and integrate a new portal for existing GE customers to access resources and information, manage their equipment and orders, and get customer support.
4 months from research to finished design
The Problems and Process Overview
The Problem
General Electric (GE) employed Salesforce as their B2B customer management system. With five distinct departments, each maintaining unique methods for displaying, inputting data, and engaging with customers, the absence of system interoperability posed significant challenges. Consequently, managing Salesforce became increasingly complex for GE.
Solution Highlights
Full design and technical discovery to uncover requirements and propose creative solutions, gaining alignment from a diverse set of global stakeholders.
Creative exploration to translate brand guidelines into a fresh visual online style supported by component library for reusable design assets
Design of the portal user experience including all page content, navigation, and user interactions.
What I Did
I oversaw the User Experience (UX) initiative in collaboration with a Junior Designer and two UI designers.
Facilitated workshops to collect project requirements and collaborated closely with the GE team on a daily basis to address any issues that emerged.
Developed an advanced filtering system along with realtime interactive graphs and charts.
Tools and Deliverables
Figma
Miro
100mph and Design Studio Workshops
Introduction to
Renewable Energy
BORN led a series of walk throughs and workshops with stakeholders at GE to uncover their needs and understand the multiple systems they use between the different departments. The first sessions gave us an introduction to the complex process of managing and supporting the needs of multiple large energy companies.
Collaborative Design
The second BORN led session was a collaborative workshop where we developed sketches with the client to further refine the needs and layout for the diverse needs of the GE customers.
A Modern and Functional Portal
BORN has innovatively created a novel portal that did not exhibit before. We channeled all of the client requisites into a user interface that presents essential information aligning with the customers daily needs. This interface offers a comprehensive overview of the platform's functionalities on a single screen, while also facilitating expedited access to in-depth information. Furthermore, meticulous refinements have been made to enhance user interactions, aiming to reduce cognitive burden on a data-intensive interface.
Real Time
Interactive Charts
BORN faced the challenge of handling a substantial volume of client asset data, requiring presentation in an interactive and concise format. The team diligently explored diverse visual representation methods to ensure the data's intuitive and functional accessibility for all users of the platform.
Quick and Efficient Data Filtering
Confronted with the prospect of managing substantial data volumes, BORN engineered a dynamic filter mechanism that encompassed diverse data categories, ensuring a seamless on-page experience. Users gained the capability to conduct unified searches across a spectrum of asset types, yielding comprehensive results, and enabling the simultaneous addition of multiple assets for enhanced flexibility. Additionally, the team devised an inventive tab system that permitted customers to save, modify, and manage their stored data sets. This solution was designed to be highly adaptable and scale efficiently across all major modules, enhancing its overall versatility.
Customer Support
on Every Level
Effective customer communication is a cornerstone of GE's business success. BORN was tasked with creating resilient yet user-friendly request forms to address a spectrum of customer concerns. The team achieved this by streamlining the process, automating data population, and structuring the information gathering process across ten distinct forms. Additionally, we implemented a system to enable customers to track the progress of their previous requests, facilitating transparency, and established a means for customers to engage with GE through a commenting feature.
Flexible and
Scalable Design
A new design system was established with styles, patterns and components to be used as the building block for the GE Vernova Portal. It was developed using GE’s Style Guide and was made to scale as the system changes to accommodate new features.